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SERP Features

Tested: No Category: Keyword Research Created time: July 11, 2025 9:20 PM Urgency: ⭐⭐⭐⭐⭐

give me example of keyword. i want to see that example on google search

Of course. A perfect, classic example that showcases multiple features is a simple "how-to" query.

Please go to Google and search for this exact phrase:

how to tie a tie

This is an excellent real-world example. When you search for it, look carefully at the results page. You are very likely to see a combination of the following:

  1. A Featured Snippet: Right at the top (Position Zero), you will probably see a box with numbered steps and diagrams showing how to complete a specific knot, like the "Four-in-Hand."
  2. A Video Carousel: You will almost certainly see a horizontal list of videos from YouTube. This is a key feature for visual, instructional queries and tells you immediately that video content is critical for this topic.
  3. People Also Ask (PAA): Look for the box of dropdown questions, which will likely include things like "What is the easiest tie knot?" or "How long should a tie be?"
  4. Image Pack: It's also very common to see a block of images showing different knots or styles.

After observing these features on the search results page, you would then go to your Google Sheet, find the row for the keyword "how to tie a tie," and in your Key SERP Features column, you would select the tags: Featured Snippet, Video Carousel, and People Also Ask.

This single search is a perfect illustration of how a SERP can give you a rich, strategic blueprint for creating your content.

on the example that keyword there appear youtube video at the top

Excellent. That's a perfect observation, and you have just demonstrated the core value of this process.

What you are seeing is the Video Carousel SERP feature, and the fact that Google has placed it at the very top of the page is a powerful strategic signal.

What This Tells You Instantly:​

  1. User Intent is Highly Visual: Google's algorithm has learned from billions of searches that when people look for "how to tie a tie," they don't just want to read; they want to watch. A video demonstration is the most effective way to satisfy their intent.
  2. Video is a Competitive Requirement: For this keyword, a text-only blog post will have a very difficult time ranking in the top positions. To truly compete, you must have a video asset. The video isn't just a "nice to have"; it's a core part of the content package required to win.
  3. It Creates a New Opportunity: This gives you a chance to rank twice: once with your blog post in the organic results and once with your video in the video carousel.

How This Translates to Your Workflow:​

This is exactly why we created the Key SERP Features column.

  1. You see the video carousel at the top.
  2. You immediately go to your Google Sheet.
  3. In the Key SERP Features column for "how to tie a tie," the very first tag you select is Video Carousel.

That single tag now informs the rest of your strategy for that piece of content. When your writer or content team sees that tag, they know this isn't just a 1,200-word article. It's a project that requires producing a video to be competitive.

You've done it perfectly. You didn't just see a search result; you identified a critical piece of strategic intelligence.