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Curriculum

1. On-Page SEO​

  • a. Keyword Research
  • b. Content Optimization
  • c. HTML Tag Optimization
    • i. Schema Markup
    • ii. ALT Tags
    • iii. Canonical Tags
  • d. URL Structure
  • e. Internal Linking
  • f. Image Optimization
  • g. Content Readability
  • h. User Intent Alignment

2. Off-Page SEO​

  • a. Backlink Building
  • b. Social Media Signals
  • c. Influencer Marketing
  • d. Guest Blogging
  • e. Brand Mentions
    • i. Linked
    • ii. Unlinked
  • f. PR Strategies
    • i. Digital PR
  • g. Forum/Community Participation
    • i. Quora
    • ii. Reddit
    • iii. Niche Forums

3. Technical SEO​

  • a. Crawlability & Indexation
  • b. Mobile Friendliness
  • c. Site Speed / Core Web Vitals
  • d. Structured Data
  • e. HTTPS / Security
  • f. Robots.txt & XML Sitemaps
  • g. Canonicalization
  • h. JavaScript SEO
  • i. Redirect Management
  • j. Pagination & Faceted Navigation

4. Local SEO​

  • a. Google Business Profile
  • b. Local Citations
  • c. Map Pack Optimization
  • d. Local Content
  • e. Hyperlocal Link Building
  • f. Reviews & Ratings Management
  • g. Voice Search Optimization (Local Queries)

5. Ecommerce SEO​

  • a. Product & Category Page Optimization
  • b. Schema for Products
  • c. Site Architecture for Online Stores
  • d. User-Generated Content (UGC) & Reviews
  • e. Filtering / Faceted Navigation SEO
  • f. Cart & Checkout Optimization for SEO

6. Content SEO​

  • a. Topic Clusters
  • b. Blog SEO
  • c. Evergreen vs. Fresh Content Strategy
  • d. Multimedia Content
    • i. Image SEO
    • ii. Video SEO
  • e. Content Gap Analysis
  • f. Thin/Duplicate Content Resolution
  • g. E-E-A-T
    • i. Experience
    • ii. Expertise
    • iii. Authority
    • iv. Trustworthiness

7. International SEO​

  • a. Hreflang & Language Tags
  • b. Geo-Targeting
  • c. Multilingual & Multiregional Content Strategy
  • d. Local Market Keyword Research
  • e. Country-specific SERP Behavior

8. Mobile SEO​

  • a. Responsive Design
  • b. Mobile Page Speed
  • c. Mobile User Experience (UX)
  • d. Mobile-first Indexing

9. Voice Search SEO​

  • a. Conversational Keyword Targeting
  • b. Featured Snippet Optimization
  • c. Schema for Q&A
  • d. Page Speed & Concise Answers

10. Video SEO​

  • a. YouTube SEO
  • b. Video Schema
  • c. Transcripts & Captions
  • d. Video Embeds & Sitemaps

11. News SEO​

  • a. Google News Indexing
  • b. Article Schema
  • c. AMP for News
  • d. Timeliness & Freshness Optimization

12. App Store SEO (ASO)​

  • a. App Title & Description Optimization
  • b. Ratings & Reviews
  • c. Deep Linking
  • d. App Schema

13. SEO Analytics & Reporting​

  • a. Rank Tracking
  • b. Organic Traffic Analysis
  • c. Conversion Rate from SEO
  • d. SEO Dashboards
    • i. GA4
    • ii. Looker Studio
  • e. Competitive SERP Analysis